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VPLAY A — Viaplay AB (publ) News Story

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Viaplay shares surge after Vivendi buys stake

** Shares in Viaplay  VPLAYb.ST  surge 25% after French
media giant Vivendi  VIV.PA  has taken a minority stake in
Viaplay via its Canal+ division
    ** "Vivendi  now  has  influence  over  anything  that
happens next, as the Viaplay CEO breaks up the group and tries
to extract value," Jefferies says in a note 
    ** Viaplay's Q2 report revealed a reorganization plan with
international market exits, 25%+ headcount reduction, asset
disposals, equity injections, and potential group sale
    ** However, Jefferies indicates Vivendi's Viaplay stake
doesn't seem to be takeover prelude, citing limited synergy and
small market overlap in Poland, Austria, and the Netherlands
    ** "The logic for Vivendi to acquire Viaplay would have to
be geographic expansion into the Nordics," the broker adds
    ** Viaplay has not been immediately available for comment
    ** Viaplay stock is on track for its best day ever, but far
from erasing Thursday's losses

 (Reporting By Jesus Calero)
 ((Jesus.calero@thomsonreuters.com))

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